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Optimisation that starts with measuring, not writing.

Before we write a single word, we measure what the site is currently telling search engines, what it shows up for and where it really stands. Out of that comes a plan with an order of priorities, not a wish list.

What it covers

Keyword research

What people actually type, not what you call your service. Those two often differ, and that is often the whole problem.

Technical fixes

Indexing, speed, structure, canonical links, structured data. While that leaks, nothing else works.

On-page

Titles, descriptions, heading hierarchy and internal linking – so every page has one job and it is clear which.

Content with a reason

Text written for a question someone really asks, not for a word count.

Off-page

Links and mentions that are earned, plus a Google Business Profile for local search.

Reporting

What moved, what didn’t and what we are doing about it. No wall of numbers without an explanation.

How long it takes

Three to six months before the shape of the curve is visible. SEO is not a switch – it is a sum of small fixes that add up. The ones who win are the ones who didn’t give up in month three.

The first month is mostly technicals and measurement. Text comes only when there is somewhere for it to land.

What we don’t do

We don’t guarantee the first position. Nobody can, and whoever promises it is selling you a lottery ticket with a monthly subscription.

We don’t write a hundred pages of empty text. That used to work. Today it hurts, and cleaning up such sites is the kind of job we get called for.

We don’t buy links in bulk. It moves things short term and costs more long term than it was ever worth.

Start with an analysis

Send us the site address. You will get it in writing: what is technically broken, what the site currently shows up for and what we would do first. If the answer is that the site is fine and the problem is elsewhere, that will be in there too.