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Google Search, Display and YouTube, plus Instagram and Facebook. Setup, management and measurement – with a report that shows what brought an enquiry and what only spent the budget.
Research and selection, but also negative keywords – the ones that stop you paying for clicks from people looking for something else.
Writing the ads, banners in several formats, extensions that get updated when the offer changes.
Lists of visitors who have already been on the site, so the message speaks to them differently than to people seeing you for the first time.
Connecting to Google Analytics and tracking spend, so you can see where enquiries come from, not just clicks.
Strategy, creative and campaign management on Meta platforms. Here an ad creates demand where there is none in search – which is exactly why it runs alongside Google, not instead of it.
Visuals and video for campaigns can be produced together with content creation, so the same shoot serves both the profile and the ads.
A monthly management fee plus a percentage of the monthly ad budget. The ad budget goes directly to Google or Meta, it doesn’t pass through us and we don’t invoice it.
You get the exact figures before the start. If after three months it isn’t paying off, we will tell you before you ask.
We don’t promise a set number of enquiries or a cost per enquiry up front. That depends on how many people are searching for what you sell at all, and that number isn’t up to us.
If there is hardly any search volume, we will tell you a search campaign makes no sense, even if that means you don’t give us the job. Better than spending your money for three months on something we could have measured in advance.