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If you send once a month, you pay for one send. If you skip a month, you pay nothing. No subscription running while you forget to send.
We write a message that has one reason to be sent. A newsletter without a reason doesn’t get opened a second time.
Placing it in the template, checking on a phone and in different email clients, then sending to the agreed list.
Not everyone gets the same message. Customers and people who merely signed up are not the same audience.
How many opened, what was clicked and what is worth changing next time.
The fee for Mailchimp (or whichever tool you use) and the initial template design are charged separately. The design is done once, then used for every send.
You get the exact price per send before the start.
When you already have a list of people who bought something or signed up themselves. Then it is the lowest-cost channel there is – you don’t pay a middleman to show you your own customers.
When there is no list, email isn’t the first thing to do. First you need to build a reason for someone to leave their address, and that is a job for the website and content.