TikTok zabava ili biznis?
TikTok je trenutno jedna od najpopularnijih društvenih mreža na svetu sa preko milijardu korisnika širom planete. Nastao je 2016. godine u Kini kao Douyin, koji je za manje od godinu dana imao 100 miliona korisnika i više od milijardu video zapisa. U septembru 2017. godine aplikacija je pokrenuta i na međunarodnom tržištu pod nazivom TikTok.
Kao i njegove prethodnike, You Tube, Facebook, Instagram, Snapchat, tako je i TikTok prvo osvojila mlada publika, prvenstveno ljudi starosti između 18 i 24 godine, a kasnije i ostali. Idealan sadržaj koji je predviđen za ovu kinesku aplikaciju jesu zamiljivi, smešni, kreativni videi u trajanju između 10 i 60 sekundi. Pozadinu videa najčešće prate popularna muzika, zvučni efekti, kao i video filteri, stikeri, tekst, emotikoni itd.
Fokus TikToka jeste na kreiranju samog sadržaja, zadržavanju pažnje publike i praćenju trendova, prema tome nije potrebno biti profesionalac, a čak nije ni poželjno!
A da li je TikTok samo za zabavu? E, pa nije. Može biti i marketinški alat za ozbiljan biznis, slično kao i Instagram reels, ali sadržaj mora biti zanimljiv, odnosno prilagođen ciljnoj grupi kojoj zabavni i dinamični videi drže pažnju. Ukoliko ste kreativni i imate ideju, lako možete privući pažnju publike, a da im istovremeno plasirate video u obliku ozbiljnih i važnih informacija ili ponude za posao. Prema tome, profile na TikToku treba da otvore i velike male firme i komanije.
Kako koristiti TikTok za posao?
Važno je znati da TikTok neće biti platforma na kojoj ćete nuditi svoju uslugu ili proizvod, već platforma na kojoj ćete se vi i publika bolje upoznati i zabaviti. Vi treba da saznate šta publika voli i kakav sadržaj želi da gleda, a to ćete saznati tako što čete pratiti dešavanja i trendove na ovoj društvenoj mreži, dok će publika preko vašeg sadržaja saznati šta vi nudite i čime se bavite. Zato treba osmisliti interesantan i jedinstven način kako da predstavite sebe i svoju kompaniju nenametljivo i interesantno. Vremenom, steći će se uzajamno poverenje i dobar odnos.
Takođe, dobar način da reklamirate vašu kompaniju ili brend jeste saradnja sa influenserima. Influenseri već imaju svoje pratioce i izgrađeno poverenje svoje publike. Na preporuku osobe kojoj veruju, većina ljudi probaće neki proizvod ili uslugu. Bitno je odabrati odgovarajuću osobu za saradnju, odnosno nekoga ko bi vaše usluge ili proizvod koristio i da mu niste ponudili saradnju. Na primer, ako prodajete sportsku opremu, tražićete saradnju sa nekim ko se bavi sportom ili fitnesom jer vam je ciljna grupa publika koju zanima sport, odnosno sportska oprema, a influenser koji je sportski trener ili fitnes instruktor, takvu publiku sigurno ima.
Praćenje trendova
Uvek treba biti aktuelan, a na TikToku se to postiže praćenjem popularnih trendova kojih je mnogo i koji se brzo menjaju. Kada ste aktivni i u toku sa najnovijom “modom” postoji veća šansa da budete primećeni.
Plesanje, sinhronizacija usana i TikTok izazovi su neki od trendova koji su se zadržali od samog nastanka TikToka. Ipak nije dovoljno samo ispratiti trend, već je potrebno osmisliti kreativan sadržaj koji ima veze sa onim što nudite publici, a istovremeno prati trend.
Snimanje pakovanja porudžbina za kratko vreme postalo je veoma popularno. Ukoliko ste započeli svoj mali biznis, na ovaj način dokazujete svojim pratiocima da ste vi proizvođač onoga što im nudite. Često u pozadini ovakvih videa ne ide muzika već neka zamimljiva priča zaposlenih i njihove firme, što čini video jedinstvenim. Neki pratioci traže da se baš njihova porudžbina snimi dok se pakuje za pošiljku, a nekima je interesantno da slušaju vaše priče.
Kreiranje ASMR videa (Autonomous sensory meridian response – autonomni senzorni meridijalni refleks). Ovakvi videi postali su popularni još pre nekoliko godina ali još uvek su jedan od glavnih trendova. ASMR su prijatne vibracije u našem mozgu, koje se prenose na ostatak tela i podstiču osećaj relaksiranosti čitavog organizma. Javljaju se kao reakcija na “okidače”, koji mogu biti taktilni, ali i zvučni i vizuelni. Ovakvi videi fokusiraju se na prijatne zvuke kao što su šuškanje, lupkanje, grickanje ili na videe koji su prijatni za gledanje, npr. ukrašavanje kolača, punjenje praznih bočica proizvodom,… Pojedine stranice snimaju videe samo ovakvog tipa, pa onda zamislite koliko novih pratioca i publike mogu doneti ASMR videi.
Green screen se koristi prilikom snimanja filmova ili vremenske prognoze kako bi se kasnije ubacili efekti ili neka određena pozadina. TikTok ima svoju opciju za green screen, koja vam omogućava da u video ubacite pozadinu koji želite. Ova opcija otvara sve mogućnosti, potrebno je samo biti kreativan.
Skeč je vrsta kratkog videa koja se koristi za zabavu ili informisanje publike. Ovi videi najviše liče na neku vrstu predstave sa nekiliko likova. Ovakva vrsta videa je jedna od najpopularnijh videa na TikToku.
Još jedan zanimljiv način da predstavite sebe i svoj biznis jeste snimanje svakodnevnih videa, odnosno, snimanje jednog običnog dana na poslu. Ovo je možda jedan od najboljih načina kako možete svoje pratioce da upoznate sa svojim poslom, a da im to bude predstavljeno na kreativan način.
Poslovi nikako nisu nešto najomiljenije u našim životima ali izgleda da će ih TikTok učiniti bar malo zanimljivijim. Odali smo vam neke tajne TikToka, koje mogu biti dobar marketing i za male i za velike brendove. Naš zaključak je da poslovni TikTok profil treba da bude zabava i vama i drugima i onda ćete sigurno postići cilj, a to je rast vašeg biznisa.
Jelena Markov
Digitron Media
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